It isn’t the newest idea in the world, but having a few social media tricks up your sleeve is always a good idea. A good friend of mine recently lost his job. Now this isn’t your normal friend, this is a guy that I worked 65 hours a week with and would vouch for in a second. But he was now unemployed. Over G-chat I had told him that I was now working in social media in Kansas City and was pretty far out of the publishing game, but I did have a suggestion for him. I asked him if he tried a Facebook advertising campaign.